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SOULE Identity Design
Soulē is an activewear brand designed and made in Mexico.
The idea behind the identity design was to represent hard work done with soul.
The emblem is an upside down e that also doubles as an a, to pay homage to the brands latin roots, given that the word for soul in Spanish is alma.
Soulē is set on creating a lifestyle brand.
Its products are high quality and fashion forward.
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