MATCH KING Kinetic Type
These are the close up images of a kinetic type video. The idea was to create a piece of typography that had a live quality to it, and was somehow interactive and representative.
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The concept for this kinetic type was based on the fragility of things; how something beautiful and intricate can be turned to ashes with a small flame. Such aspect of life is always more evident during times of war, and in this particular case, the matches were used to represent a person, Ivar Kreuger, a Swedish civil engineer and entrepreneur who built a match and financial empire between WWI and WWII, earning the nickname
"Match King".
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The matches were aligned to form his signature. Much like his match empire, the video shows his signature go up in flames.
