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MORENA MIA
Morena Mia was developed for a skincare brand based in Mexico.
The skincare brand is designed to meet the needs of Latin American skin types, addressing issues such as over exposure to sun and humidity, or differences in skin's genetic composition, like a higher amount of melatonin.
The idea behind the branding was to simulate a culture of movement, color and expression, such as a latin rooted culture.
Those attributes were considered during the creation of the paint swirls as well as the emblem of the brand, a monstera leaf, native to the tropical forests of southern Mexico.
The product line consists of 12 skincare products, all with a distinctive color according to their respective kits and their steps.
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