VERYDELI
Concept development
Verydeli is a branding project which included complete product development from concept to identity.
The product is organic puréed baby food fit for a mothers on the go.
From the pouch o the box, de design is meant to facilitate the feeding ordeal and provide an easy to use and trendy product for the modern mom.
Three distinct fruit flavors were created to give variety to the product line. The flavors are mango, peach and grape and all have their differentiating color to go along, making the flavor easy to spot.
The stork was chosen to represent motherhood and clearly communicate to the product's target market: young moms (or dads) .
However, the stork isn't the more prominent figure in the brand's identity and it blends well with the patterns and textures created for the brand. The identity aimed to project the following: ethereal, delicate, fruity, modern.