BRDWATCHR Brew
BRDWATCHR Brew is a packaging project created for a school assignment. The purpose of the assignment was to select a person real or fictitious on whom to base the branding and packaging of a drink, with a production line of 6.
The people chosen as the concept where a group of six moderately famous individuals who shared a common trait: WWII spies.
These were Josephine Baker, Roald Dahl, Julia Child, Henry Graham Greene, Arthur Goldberg and Morris Moe Berg.
The brewery was named BRDWATCHR or Birdwatcher, which was British slang used to refer to spies during the war.
The box was made to resemble freight boxes carrying secret packages during times of war, with a simple wooden design and sliding lid mechanism, it holds all six beers vertically. The labels are meant to represent classified files from reconnaissance agencies during WWII. Each spy's image on the file is an illustration, and the logo is missing two letters so as to make it look like its done as a means of concealing the real name.
The emblem is a raven in flight, so as to pay homage to the reconnaissance birds that would make long flights into enemy territory and were used to spy and even take photographs of the meetings of their opponents.