FORTÉ Women's Self Defense
Forté is a concept gym created as a class assignment. The idea was to create a space where women could not only feel safe to practice martial arts, but to learn how to defend themselves if need be.
The centre would provide "women tailored" lessons implementing situation based protocols and combining 7 different types of martial arts, carefully chosen for their relevance in common attacks towards women.
The point was to have everything under the same roof; a safe and empowering space for women; where strength and support would meet.
The name Forté was chosen for its mostly universal meaning: strength, power, skill.
The accentuated "e" was added for extra flare as well as to give the word a touch of strong femininity so as to say"feminine and then some".
The project's reach included planning of a gym's distribution, creating a rendered model of the classrooms and facilities of the centre.
A photoshoot for the brand's communication was also coordinated. All the while, a brand identity was also created
(logo, slogan, social media model posts and other advertising means).