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CERĒT Identity and Web
Ceret is a boutique insurance company based in Mexico. The brief called for a full identity design, including naming.
The name CERĒT was chosen as a way to convey a sense of optimism, faith and protection, since its Latvian meaning is to hope.
To carry that same sentiment onto the graphic aspect of the brand, an umbrella was selected for use as an emblem, an additional assent to the logo.
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